So
far, the new Google Now feature in Android has received a lot of
positive feedback from users, saying it’s very useful, and also that the
card style answers look very good. Google is moving to replicate the
same functionality and user experience on its mobile site, such that
accessing from any compatible smartphone or tablet will make the mobile
site look like the Google Now cards in Jelly Bean.
This
move will make (some?) answers richer, more beautiful, and more
interactive. It should be easier for the users to get the information
they need at a glance. Some of the answers that include this new
cards-style interface include finance, currency conversion, unit
conversion, dictionary definitions, local time lookup,
and holiday and sunrise times. And, of course, these include weather and
flights cards, as well.
These cards pull the information from the Knowledge Graph,
which is the latest evolution of Google search. Knowledge Graph better
understands the context of your questions and search queries that you
input on the search box. But this new Google Now cards style system is
not just about understanding the information being asked, but it is also
about presenting it to the user in a way that is easy and quick to
read, which means you waste less time in looking further for that
particular piece of information.
Google’s AI and algorithms are
getting smarter, and the big G wants to provide people with more direct
answers to their questions, rather than just a list of blue links.
Google’s new cards style search is just the first step in that
direction. For now, these changes will only come to smartphones and
tablets, and are only available for the English version of Google.com.
Google promises to bring the new UI to the desktop and other languages
as soon as possible.
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